Organization Identity: Its Role in Organization Change

Abstract

This chapter shares the findings of a research study that investigated how organizations managed critical incidents that had the potential for dramatic economic impact and why those organizations chose to pursue certain issues. The findings expose organization identity’s role in stabilizing organizations. Understanding this role creates an opportunity to improve organization change efforts by examining and understanding a subject’s organization identity. Armed with this understanding, a change agent may design interventions in such a way as to align with identity or, when necessary, to specifically alter identity.

Citation

Brown, S., Manning, M.R. and Ludema, J.D. (2016), "Organization Identity: Its Role in Organization Change", Research in Organizational Change and Development (Research in Organizational Change and Development, Vol. 24), Emerald Group Publishing Limited, Leeds, pp. 145-183. https://doi.org/10.1108/S0897-301620160000024006