Prelims

Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing

ISBN: 978-1-78635-120-3, eISBN: 978-1-78635-119-7

ISSN: 1069-0964

Publication date: 12 October 2016

Citation

(2016), "Prelims", Woodside, A.G. (Ed.) Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing (Advances in Business Marketing and Purchasing, Vol. 24), Emerald Group Publishing Limited, Leeds, pp. i-ix. https://doi.org/10.1108/S1069-096420160000024002

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited


Half Title Page

MAKING TOUGH DECISIONS WELL AND BADLY: FRAMING, DECIDING, IMPLEMENTING, ASSESSING

Series Page

ADVANCES IN BUSINESS MARKETING & PURCHASING

Series Editor: Arch G. Woodside

Recent Volumes:

Volume 11: Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Volume 12: Evaluating Marketing Actions and Outcomes
Volume 13: Managing Product Innovation
Volume 14: Creating and Managing Superior Customer Value
Volume 15: Business-To-Business Brand Management: Theory, Research and Executive Case Study Exercises
Volume 16: Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Volume 17: Interfirm Networks: Theory, Strategy and Behavior
Volume 18: Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Volume 19: Reflections and Advances in Honor of Dan Nimer
Volume 20: Deep Knowledge of B2B Relationships within and across Borders
Volume 21: Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Volume 22A: Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Volume 22B: Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Volume 23A: E-Services Adoption: Processes by Firms in Developing Nations
Volume 23B: E-Services Adoption: Processes by Firms in Developing Nations

Title Page

ADVANCES IN BUSINESS MARKETING & PURCHASING VOLUME 24

MAKING TOUGH DECISIONS WELL AND BADLY: FRAMING, DECIDING, IMPLEMENTING, ASSESSING

EDITED BY

ARCH G. WOODSIDE

Curtin School of Business, School of Marketing, Curtin University, South Perth, Australia

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Group Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2016

Copyright © 2016 Emerald Group Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78635-120-3

ISSN: 1069-0964 (Series)

List of Contributors

Goh Whee Cheng Nanyang Business School, Singapore
Jeremy C. Clement Department of Hospitality and Tourism Management, School of Business, College of Charleston, Charleston, SC, USA
John C. Crotts Department of Hospitality and Tourism Management, School of Business, College of Charleston, Charleston, SC, USA
Rouxelle de Villiers Department of Marketing, Waikato Management School, University of Waikato, Hamilton, New Zealand
Robin Hankin Auckland University of Technology, Auckland, New Zealand
Peh Yam Khim Singapore Ministry of Education, Singapore
Roger Marshall Business School, Auckland University of Technology, Auckland, New Zealand
Leonard Ling Ping Chih Solutionsatwork Pte. Ltd., Singapore
Arch G. Woodside Curtin School of Business, School of Marketing, Curtin University, South Perth, Australia
Xin Xia Shanghai University of Finance and Economics, Shanghai, China

Preface

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives’ conscious and non-conscious steps taken and not taken in sense-making of environments/contexts, forecasting_1 (without decision intervention), framing problems/opportunities, constructing algorithms on how-to-decide, forecasting_2 (assessing decision intervention alternatives) deciding, implementing, and assessing outcomes following from decisions and outcomes. MTDWB includes anecdotal histories of a few good and bad decisions and the executives who made them. What are the common threads in framing, forecasting, deciding, and actions by Steve Jobs, Martin Luther King, Jr, Senator Wayne Morris, Winston Churchill, Abraham Lincoln, Sam Walton, Mahatma Gandhi, and Bill Gates? How are these common threads useful for achieving superior competences? MTDWB answers these questions. MTDWB assesses decision tools that help (e.g., use of case-based modeling) and hurt (e.g., use of product portfolio paradigms; use of fit-only regression analysis and symmetric testing) that appear often in the popular business and academic literature on making tough decisions. MTDWB includes recommendations covering what to do and what not to do for making tough decisions well and avoiding doing them badly.