Identical Instructor, Different Teaching Methodologies: Contrasting Outcomes

Abstract

This chapter examines whether students’ perceptions of learning, attitudes, and performance are affected by the use of multimedia technology. Both traditional and multimedia methodologies were used in the financial accounting II course offered at one of the leading universities in Lebanon, using data collected from a sample of 110 students. In order to eliminate faculty-specific characteristics, the same professor taught all sections, thereby minimizing the effect different instructors might have had on student evaluations. Results indicate that students perceived the use of multimedia, specifically PowerPoint (PPT) lectures, as being more entertaining and organized than the traditional method; however, the latter methodology demonstrated more efficiency in terms of explaining theories, enhancing problem-solving abilities, and allowing for greater interaction. The two methodologies, however, did not demonstrate a significant statistical difference in terms of student learning and comprehension. Despite the positive student perception of PPT lectures, results suggest that the systematic approach of traditional methodologies exceeds PPT in emphasizing course materials and enhancing problem-solving abilities. As measured by their final grade, PPT methodologies affected student performance negatively, especially for below-average business students.

Citation

Mattar, D.M. and El Khoury, R.M. (2014), "Identical Instructor, Different Teaching Methodologies: Contrasting Outcomes", Advances in Accounting Education: Teaching and Curriculum Innovations (Advances in Accounting Education, Vol. 14), Emerald Group Publishing Limited, Leeds, pp. 193-212. https://doi.org/10.1108/S1085-4622(2013)0000014015