Series Introduction: Building Accumulated Knowledge and Focusing on Needed Research
Shopper Marketing and the Role of In-Store Marketing
ISBN: 978-1-78441-001-8, eISBN: 978-1-78441-000-1
Publication date: 2 September 2014
Citation
(2014), "Series Introduction: Building Accumulated Knowledge and Focusing on Needed Research", Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. xiii-xv. https://doi.org/10.1108/S1548-643520140000011013
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 Emerald Group Publishing Limited