The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth
Artificial Intelligence in Marketing
ISBN: 978-1-80262-876-0, eISBN: 978-1-80262-875-3
Publication date: 13 March 2023
Citation
Sudhir, K. and Toubia, O. (2023), "The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth", Sudhir, K. and Toubia, O. (Ed.) Artificial Intelligence in Marketing (Review of Marketing Research, Vol. 20), Emerald Publishing Limited, Leeds, pp. 1-12. https://doi.org/10.1108/S1548-643520230000020001
Publisher
:Emerald Publishing Limited
Copyright © 2023 K. Sudhir and Olivier Toubia. Published under exclusive licence by Emerald Publishing Limited