How Pre-Market Activities Shape “Competitive Context”: The Cases of Automotive Electronics and Battery-Powered Electric Vehicles (BEV)

Abstract

This paper describes how “pre-market activities” shape the competitive context. Such activities are neglected in both empirical and conceptual studies of strategic management scholars. Thus, pre-market activities have not yet been covered in the concept of the “competitive context.” Pre-market activities let firms collaboratively prepare for industry transition; firms also collaborate in standard-setting and gathering a shared view of future competition. Therefore, pre-market activities also shape next technologies’ business ecosystems where product offerings are systemic in their very nature. The author takes a Hayek–Schumpeterian economic perspective. In other words, markets are taken as the processes of making, integrating, searching, and destructing knowledge. Such a perspective is applied to competence-based theory because competences are built on knowledge in a broad sense.

Citation

Slowak, A.P. (2012), "How Pre-Market Activities Shape “Competitive Context”: The Cases of Automotive Electronics and Battery-Powered Electric Vehicles (BEV)", Sanchez, R. and Heene, A. (Ed.) A Focused Issue on Competence Perspectives on New Industry Dynamics (Research in Competence-Based Management, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 49-81. https://doi.org/10.1108/S1744-2117(2012)0000006005