Impact of Corporate Social Responsibility on Employee Organizational Commitment Within the Gaming Industry

Abstract

This study examined the impact of corporate social responsibility (CSR) on employee organizational commitment (EOC) within the gaming industry. It was predicted that a company's CSR would strengthen the relationship of EOC and thus improve employee loyalty to the organization. Gender, tenure, and position of employees within the company were considered as variables moderating the relationship between CSR and EOC. To investigate these relationships, this study analyzed data from a gaming organization using a proprietary employee survey and structural equation modeling (SEM). Results determined that as employee attitudes toward CSR becomes positive, employees will have a positive affective commitment (AC)and continuance commitment (CC) toward the company. Further, as employees' affective and CC toward the company becomes positive, it strengthens organizational loyalty (OL). Results of this study support that a gaming organization's efforts to develop CSR could have a positive effect on EOC, and thus loyalty to the organization.

Citation

Smith, S. and Kumar, A. (2014), "Impact of Corporate Social Responsibility on Employee Organizational Commitment Within the Gaming Industry", Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 9), Emerald Group Publishing Limited, Leeds, pp. 49-67. https://doi.org/10.1108/S1745-3542(2013)0000009007