Motivations of South Asian Students to Study Tourism and Hospitality in the United Kingdom

Abstract

The economic ramifications of tourism and hospitality have led to the considerable growth of global education in this industry. The ever-changing needs of this industry for appropriate skills and expertise have made it more competitive in nature, which has led to the increase in studies exploring the motivations for students to choose a specific destination. This chapter explores the motivations of South Asian students to undertake tourism and hospitality qualifications in the United Kingdom. The research was based on mixed method approach through two sequential phases of focus group and questionnaire among the students of a higher education provider in London. The results revealed a set of motivational factors influencing South Asian student’s choices to study tourism and hospitality in the United Kingdom.

Citation

Rahimi, R., Nadda, V., Hyseni, B. and Mulindwa, D. (2016), "Motivations of South Asian Students to Study Tourism and Hospitality in the United Kingdom", Tourism and Hospitality Management (Advances in Culture, Tourism and Hospitality Research, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 223-234. https://doi.org/10.1108/S1871-317320160000012017