The Impact of Individualism and Collectivism on the Diffusion of ICT in a Craft Cluster: The Case of the Brassware Cluster of Constantine and the Jewellery Cluster of Batna

Abstract

Focusing on the development of the craft sector seems to be a good alternative to compensate for the effects of economic crises. Indeed, the handicraft sector is characterised by considerable growth in job creation and wealth production, bringing together ancestral know-how and adaptation to new technologies. Only not all innovations are necessarily adopted. The insertion of technological innovations in the artisanal cluster may face resistance from some artisans or rejection from all of them. This work aims to measure and understand the impacts that the individualistic or collectivist culture could have on the communication and the willingness of the artisans to share their knowledge and, therefore, the capacity of the cluster to disseminate the innovation. The methodology adopted in this research is analytical, materialised by quantitative-qualitative field surveys. This will allow us a better understanding of our research object.

Citation

Lamis, B. and Asma, A. (2022), "The Impact of Individualism and Collectivism on the Diffusion of ICT in a Craft Cluster: The Case of the Brassware Cluster of Constantine and the Jewellery Cluster of Batna", Chemma, N., El Amine Abdelli, M., Awasthi, A. and Mogaji, E. (Ed.) Management and Information Technology in the Digital Era (Advanced Series in Management, Vol. 29), Emerald Publishing Limited, Leeds, pp. 207-220. https://doi.org/10.1108/S1877-636120220000029012