Decentration and Intersubjectivity: Collage as a Qualitative Method of Data Collection*

Abstract

The development of qualitative research methods addresses the need to explore, understand and interpret complex and subjective phenomena across various fields of study. These methods are guided by methodological frameworks, and data collection involves taking several precautions for observation or interviews. While these guidelines facilitate an emphasis on the objective aspects of discourse, accounting for subjectivity and emotions proves more challenging. However, these subjectivity and emotions are deemed as significant sources of information. In this chapter, we propose an innovative data collection method centred around creating collages and engaging in group discussions to decipher their meaning. Collage serves as a visual medium, and we recommend utilising semiotic analysis tools to comprehend its significance. To gain a more precise understanding of the value of collage as a data collection method, we studied a collage workshop organised by CREE. Through image analysis and exchanges, our findings reveal that collage acts as a physical medium that fosters exchanges, deepens ideas and restricts digressions. Additionally, collage allows for the expression and discussion of emotions linked to the image rather than the individual. The space of intersubjective reflexivity facilitated by collage enables a profound comprehension, critical assessment and augmentation of ideas and the interpretation of emotions without compromising the sensitivity of the author. This chapter’s main contribution is evidently manifested here.

Citation

Foliard, S., Le Pontois, S., Verzat, C., Dubard-Barbosa, S., Tavakoli, M., Bornard, F., Loi, M., Gabay-Mariani, L., Tixier, J., Friedman, C., Toutain, O., Fabri, J., Tessier, C. and Lacerda, J.A. (2023), "Decentration and Intersubjectivity: Collage as a Qualitative Method of Data Collection*", Higgins, D., Brentnall, C., Jones, P. and McGowan, P. (Ed.) Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those Who Research (Contemporary Issues in Entrepreneurship Research, Vol. 17), Emerald Publishing Limited, Leeds, pp. 149-170. https://doi.org/10.1108/S2040-724620230000017010