Chapter 20 The Hajj

Abstract

The chapter explores authenticity by proposing a 360-degree perspective based on tourism and philosophy literature. The Islamic religious pilgrimage or Hajj serves as an exemplary case for a proposed model. It merges theories of authenticity into a 360-degree multidimensional analysis. The dimensions are objective, constructive, existential, and commercial. Embracing authenticity as a multidimensional concept creates room for varying and valid authenticity perceptions, as well as validating the partnership of participants and producers as cocreators of value within the tourism experience.

Citation

Collins, N. and Murphy, J. (2010), "Chapter 20 The Hajj", Scott, N. and Jafari, J. (Ed.) Tourism in the Muslim World (Bridging Tourism Theory and Practice, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 321-330. https://doi.org/10.1108/S2042-1443(2010)0000002023