Chapter 6 On Airline Pricing Behavior During Financial Turnarounds
Pricing Behavior and Non-Price Characteristics in the Airline Industry
ISBN: 978-1-78052-468-9, eISBN: 978-1-78052-469-6
Publication date: 1 January 2012
Abstract
Few industries may be better suited to study the effects of financial distress on managerial decision making than the airline industry. Economic recessions, natural catastrophes, and terrorist attacks are just some of the factors that frequently take a particularly heavy toll on the airline industry. Thus, coping with and overcoming financial distress is a critical aspect of airline management.
Citation
Hofer, C. (2012), "Chapter 6 On Airline Pricing Behavior During Financial Turnarounds", Peoples, J. (Ed.) Pricing Behavior and Non-Price Characteristics in the Airline Industry (Advances in Airline Economics, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 139-155. https://doi.org/10.1108/S2212-1609(2011)0000003008
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited