CEO narcissism and CSR: role of organizational virtue orientation

Abstract

Purpose

This study aims to explore how CEO narcissism drives investment in corporate social responsibility (CSR) and its mediating mechanism.

Design/methodology/approach

This study includes panel regression based on archival data.

Findings

CEO narcissism leads to signaling of organizational virtuous orientation that results in increase in CSR investment.

Originality/value

Relevance of CEO traits on CSR remains unexplored in emerging markets context, especially the underlying mechanism. This study uncovers these mechanisms.

Citation

Agnihotri, A. and Bhattacharya, S. (2024), "CEO narcissism and CSR: role of organizational virtue orientation", Society and Business Review, Vol. 19 No. 2, pp. 316-335. https://doi.org/10.1108/SBR-03-2023-0080