Ways to influence consumption behaviors: Focus on consumer engagement dimensions

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Consumer engagement is critical in order for a range of positive consumption behaviors to emerge. Focusing on identifying ways to influence the cognitive, affective and behavioral dimensions of engagement can help trigger such behaviors to benefit the firm accordingly.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. 10;

Citation

(2021), "Ways to influence consumption behaviors: Focus on consumer engagement dimensions", Strategic Direction, Vol. 37 No. 4, pp. 25-27. https://doi.org/10.1108/SD-01-2021-0007