Environmental brewing: How adopting environmental practices can give craft brewers a competitive advantage

Abstract

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Findings

Sustainable brewing practices are becoming critical for independent craft breweries in the USA in order to stand out from a crowded market, and gain a competitive advantage.

Originality

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Environmental brewing: How adopting environmental practices can give craft brewers a competitive advantage", Strategic Direction, Vol. 38 No. 4, pp. 18-20. https://doi.org/10.1108/SD-01-2022-0004