Indonesian innovation: The effects of market orientation on innovation in Indonesian SMEs

Abstract

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Findings:

Indonesian SMEs need to consider the interrelationship between competitor orientation strategies and innovation in order to get the best possible firm performance in turbulent markets.

Originality

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Indonesian innovation: The effects of market orientation on innovation in Indonesian SMEs", Strategic Direction, Vol. 38 No. 4, pp. 16-17. https://doi.org/10.1108/SD-01-2022-0005