Customer relationship management matters more than you think: The case of pharmaceuticals in Pakistan

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. 10;

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This study had found that by combining IT support, knowledge sharing, and strong marketing strategies, businesses will ensure long-term success.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Customer relationship management matters more than you think: The case of pharmaceuticals in Pakistan", Strategic Direction, Vol. 38 No. 5, pp. 27-29. https://doi.org/10.1108/SD-03-2022-0018