Mass customization can meet changing consumer demands: Supply network flexibility is critical

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. 10; 10; 10;

Findings

Mass customization is an approach that can increase the ability to meet constantly evolving consumer needs. Firms have scope to enhance this capability through the development of a flexible supply network that features appropriate flexibility in both sourcing and suppliers.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Mass customization can meet changing consumer demands: Supply network flexibility is critical", Strategic Direction, Vol. 38 No. 5, pp. 4-6. https://doi.org/10.1108/SD-03-2022-0025