National identity change: Using social media campaigns to influence citizens’ attitudes towards national goals

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Kuwait is looking to transition from its current position in the global economy into a forward-thinking hub of trade and commerce. To do this Kuwait is relying on a social media campaign to get the population on board.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "National identity change: Using social media campaigns to influence citizens’ attitudes towards national goals", Strategic Direction, Vol. 40 No. 4, pp. 20-21. https://doi.org/10.1108/SD-03-2024-0043