Coping with the media in a crisis: succeeding where BP and Toyota have failed
Abstract
Purpose
The purpose of this paper is to address some of the media‐handling implications when a company is hit by a crisis that could affect its corporate reputation.
Design/methodology/approach
The author categorises some of the types of crisis that can affect an organisation and looks at possible media messages.
Findings
The author shows the importance of preparing appropriate messages in advance for relevant groups of stakeholders.
Originality/value
The paper gives cogent reasons as to why effective crisis media training is vital for organizations.
Keywords
Citation
Maddocks, T. (2013), "Coping with the media in a crisis: succeeding where BP and Toyota have failed", Strategic Direction, Vol. 29 No. 6, pp. 3-4. https://doi.org/10.1108/SD-05-2013-0017
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited