The prioritisation of strategic elements in e-retailing home delivery: The logistics process efficacy improvement in China

Abstract

Purpose

Home delivery strategic elements are the most crucial in e-retailing because they have heavy impacts on customer satisfaction and retention. More research is needed on this aspect, and the paper aims to investigate the important strategic elements and their prioritization for e-retailers’ home delivery efficacy.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The strategic elements identified by the study will ensure a satisfactory home delivery service to customers and enhance the e-retailers’ competitiveness in the marketplace.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "The prioritisation of strategic elements in e-retailing home delivery: The logistics process efficacy improvement in China", Strategic Direction, Vol. 32 No. 10, pp. 10-12. https://doi.org/10.1108/SD-07-2016-0101