Going up in smoke: do brand strategies make tobacco manufacturers less socially responsible?

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

One of the main challenges facing organizations today is ensuring that operations are conducted in a socially responsible manner. Pressure is even greater on multinational corporations that by definition have the scope to do most harm. It is thus expected that businesses take necessary measures to ensure that any negative impact of their activities on society or the environment is minimized. The public is particularly concerned about firms involved in the manufacture of tobacco, alcohol and processed foods. Consumption of such products is strongly linked with grave medical conditions and premature death. Plenty evidence corroborates these claims. Companies operating in these sectors have not been slow to respond. Many are prominent supporters of different worthy causes and substantiate their backing with sizeable donations.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "Going up in smoke: do brand strategies make tobacco manufacturers less socially responsible?", Strategic Direction, Vol. 32 No. 10, pp. 1-3. https://doi.org/10.1108/SD-07-2016-0105