What comes first: market or entrepreneurial orientation? Understanding what the experts say on the big strategic question

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

For many, if not all, global firms, the perpetual question that occupies the minds of directors and senior managers alike is quite simply, what is the best strategy for the organization to follow? This is not a new question and not an overly complex one; however, it is one that is given huge amount of thought and is seen as something that always has to be answered. To not be able to answer it infers that there is no strategy, and then everyone in the firm knows they are in trouble.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "What comes first: market or entrepreneurial orientation? Understanding what the experts say on the big strategic question", Strategic Direction, Vol. 32 No. 10, pp. 7-9. https://doi.org/10.1108/SD-07-2016-0110