How social entrepreneurs focus on maximizing value to communities: A strategic coopetition framework from social enterprises in Brazil

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper examines coopetition strategies for social enterprises. The study's coopetition framework consists of four strategic stages: (1) a social incubator inducing coopetition between social enterprises; (2) coopetition boosting market performance; (3) coopetition emerging naturally from social enterprises' activities; and (4) a coopetition framework for social entrepreneurship being formed. These strategies demonstrate that social enterprises want to increasingly cooperate, but also have to compete with each other for volunteers and to make their products stand out. Ultimately, this balanced coopetition is what maximizes the social value that these enterprises supply to communities.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "How social entrepreneurs focus on maximizing value to communities: A strategic coopetition framework from social enterprises in Brazil", Strategic Direction, Vol. 37 No. 10, pp. 1-3. https://doi.org/10.1108/SD-09-2021-0094