Negotiation and corporate strategy: A case from the airline industry

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Negotiation is a key tool in delivering competitive advantage but requires a clear and consistent approach closely linked to organizational strategy.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Negotiation and corporate strategy: A case from the airline industry", Strategic Direction, Vol. 35 No. 2, pp. 4-6. https://doi.org/10.1108/SD-10-2018-0212