The underdog bites back: How emerging market multinationals succeed in global markets

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Globalization continues to have enormous consequences for business. One of the most intriguing thus far is the way that many firms defy humble origins to secure multinational status. Those that started life in an emerging market are a prime example of this transformation. Logic says that it should not really happen. After all, it is usually tough for any foreign company to crack an overseas market. Having to adjust to different regulations, cultural practices and business norms ensures that. There is often discrimination to overcome too. For emerging market multinationals (EMMs), such challenges are magnified to a considerable degree. If that is not enough, these companies are up against firms from advanced nations. That means competition boasting more resources, more knowledge, more international experience and a more recognized brand name. By definition, an EMM is a relatively new kid on the block in all these respects.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.

Citation

(2014), "The underdog bites back: How emerging market multinationals succeed in global markets", Strategic Direction, Vol. 30 No. 1, pp. 11-13. https://doi.org/10.1108/SD-12-2013-0096