Group think or shared endeavors? Using active listening and knowledge co-creation with customers to boost sustainability and green credentials

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Active listening to customers can help drive eco-knowledge and the adoption of green and radical innovations.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Group think or shared endeavors? Using active listening and knowledge co-creation with customers to boost sustainability and green credentials", Strategic Direction, Vol. 39 No. 2, pp. 20-21. https://doi.org/10.1108/SD-12-2022-0157