The “Yellow Snow” Dilemma A Capital Budgeting Case

Abstract

Arizona Snowbowl, a ski area located in northern Arizona, experienced several years of inadequate snowfall resulting in both operating losses and negative cash flows. The CEO had to decide whether to commit $750,000 for an Environmental Impact Statement (EIS) related to a proposed $19.77 million snowmaking project that uses reclaimed wastewater. U.S. Forest Service approval was required. Data for this case were obtained from the EIS that the Snowbowl submitted to the U.S. Forest Service (USFS). Estimated skier days, revenue levels, capital costs and interest rates are provided to facilitate the decision modeling process. Students are expected to analyze the financial information and decide whether or not undertaking the EIS project is cost effective while taking into account the possibility that the regulatory and legal system might not allow the project to go forward.

Citation

Maris, B.A. and Watkins, L. (2006), "The “Yellow Snow” Dilemma A Capital Budgeting Case", , Vol. 3 No. 1, pp. 45-50. https://doi.org/10.1108/TCJ-03-2006-B004