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Unravelling challenges of COVID-19 pandemic through risk and controls turnaround: the case of Dots & Lines

Sujeewa Damayanthi (Department of Accounting, Faculty of Management and Finance, University of Colombo, Colombo, Sri Lanka)
Kumudu Kapiyangoda (Department of Management and Organization Studies, Faculty of Management and Finance, University of Colombo, Colombo, Sri Lanka)
Tharusha Gooneratne (Department of Accounting, Faculty of Management and Finance, University of Colombo, Colombo, Sri Lanka)

Publication date: 27 April 2023

Issue publication date: 11 July 2023

Abstract

Research methodology

The focused case is a “disguised case” developed based on a real-life apparel company in Sri Lanka. The authors have disguised the company name and have not revealed the identity of the key respondents and any data, which makes the firm obvious. However, the processes and practices reported represent the actual scenario of the company (gathered through interviews done mainly with the case protagonist, General Manager (GM) – Risk and Controls) and the authors have not fabricated any data.

Case overview/synopsis

Having established itself as a pioneer in the apparel industry in Sri Lanka, Dots & Lines reached the pinnacle of its performance in 2019. Following the outbreak of COVID-19, the situation turned unfavorable: global customers canceled orders by the end of the first quarter of 2020. It experienced settlement delays, increased freight charges and supply chain barriers. The virus spread among the operational staff, leading to health and safety issues and absenteeism. On April 2020, the executive committee gathered and decided to form a position titled “General Manager (GM) – Risk and Controls” and a team to turn around the company. Dots & Lines witnessed the harvest of the risk management turnaround measures pioneered by GM – Risk and Controls, from the first quarter of 2021 with impressive revenue and profit figures. It developed a pool of key strategic customers, while key performance indicators dashboards and the risk matrix provided vital insights in moving forward.

Complexity academic level

The case, Dots & Lines is written for use in undergraduate and graduate-level classes in business administration and management degree programs. The focus aligns with discussions on industry competition, controls and risk management. Of further importance, the case is applicable to discussions on topics in strategic management accounting courses.

Keywords

Acknowledgements

Disclaimer: This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources.

Citation

Damayanthi, S., Kapiyangoda, K. and Gooneratne, T. (2023), "Unravelling challenges of COVID-19 pandemic through risk and controls turnaround: the case of Dots & Lines", , Vol. 19 No. 5, pp. 720-736. https://doi.org/10.1108/TCJ-08-2022-0154

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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