Outdoor tourism: risk preference, information acquisition, and safety decisions
Abstract
Purpose
This study aims to explore the influence of risk preference and information acquisition on outdoor tourism safety decision-making.
Design/methodology/approach
Five hundred twenty outdoor tourists were surveyed, and data were analyzed using two-stage regression.
Findings
Risk preference positively affects tourists’ safety decisions for outdoor travel. The greater the risk preference is, the more likely the tourists are to make the risky decision of outdoor tourism. Information acquisition significantly negatively affects tourists’ safety decisions for outdoor tourism. Tourists who obtain information through social channels are more likely to make safer travel decisions than those who do not.
Originality/value
Risk preference and information acquisition are introduced into outdoor tourism safety research.
Keywords
Acknowledgements
Author contributions: Zhang and Lian collected all the data together. Zhang prepared the first draft. Yu reviewed and edited on this basis. All authors contributed to the manuscript revision and read and approved the submitted version.
Funding: the National Social Science Fund of China (No: 20BGL161).
Citation
Yu, C., Zhang, H. and Lian, T. (2023), "Outdoor tourism: risk preference, information acquisition, and safety decisions", Tourism Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TR-02-2023-0085
Publisher
:Emerald Publishing Limited
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