Evaluating the value proposition of developing a vacation ownership resort: the case of Florida and Hawaii
Abstract
Purpose
This paper aims to examine the value proposition of developing a vacation ownership project in Florida and Hawaii by analyzing actual company data.
Design/methodology/approach
The study is based on a net present value model approach that was used for analysis of the company financial data.
Findings
Results suggest that the vacation ownership alternative produces better financial performance than traditional hotel development.
Research limitations/implications
Research is limited to the case of a company in two main destinations.
Practical implications
The paper helps practitioners by presenting a current approach to consider in their understanding and perception of vacation ownership.
Social implications
Research is limited to the case of a company in two main destinations.
Originality/value
This study is one of the few investigations about applying real company data and comparing the main timeshare markets.
Keywords
Citation
Barreda, A., Murphy, K., Gregory, A. and Singh, D. (2016), "Evaluating the value proposition of developing a vacation ownership resort: the case of Florida and Hawaii", Tourism Review, Vol. 71 No. 3, pp. 165-179. https://doi.org/10.1108/TR-04-2016-0008
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited