Flow-based destination management and marketing: a perspective article
ISSN: 1660-5373
Article publication date: 13 September 2019
Issue publication date: 20 February 2020
Abstract
Purpose
This paper aims to provide a selective review of sectoral and academic developments that have led to the flow-based view of destination management and marketing and inspires future work.
Design/methodology/approach
A review of the relevant literature serves as a foundation for the discussion of the flow-based view of destination management and marketing. From the results of this review, future prospects for practice and research are derived.
Findings
Destination management and marketing has undergone many changes in the past and is subject for some major overhauls in the future.
Originality/value
The paper inspires in terms of rather asking questions for the future than finding answers from the past.
Keywords
Acknowledgements
The authors thank the editor of Tourism Review, Professor Dimitrios Buhalis, for his supportive editorial guidance and constructive feedback.
Citation
Reinhold, S., Laesser, C. and Beritelli, P. (2020), "Flow-based destination management and marketing: a perspective article", Tourism Review, Vol. 75 No. 1, pp. 174-178. https://doi.org/10.1108/TR-05-2019-0193
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited