Measuring tourism success – alternative outcome variables: a perspective article

Abstract

Purpose

The focus of this perspective paper is to provide new directions in the ontology of thinking about outcome variables by observational analysis of past and linking it to the present research.

Design/methodology/approach

This perspective paper follow a critical review approach that is reflective and speculative in its orientation.

Findings

Outcome variables are assumed to serve as the dependent variables which are observed and measured by changing independent variables. It is argued that there would certainly be more and innovative concerted efforts in the future that would focus on non-conventional measures as outcome variables. These efforts would help researchers better understand the contribution of tourism activities to well-being of stakeholders. By doing so, success in tourism can be ensured.

Originality/value

Proposing, in addition to conventional outcome variables, new/possible outcome variables to enrich research.

Citation

Uysal, M. (2020), "Measuring tourism success – alternative outcome variables: a perspective article", Tourism Review, Vol. 75 No. 1, pp. 182-186. https://doi.org/10.1108/TR-07-2019-0304