The travel industry in 2018 – setting the scene for the future

Abstract

Purpose

The purpose of the paper is to identify key challenges and opportunities for tourist destinations.

Design/methodology/approach

The paper provides an analysis and discussion of travel and hospitality trends.

Findings

The major travel and tourism trends are: the unstoppable digital transformation of the travel industry; the dominance of travel online for information and bookings; advancing complexity in traveller acquisition; and new tourism power is in the East.

Practical implications

The paper clarifies a number of potential issues and problems and offers possible mitigating measures.

Originality/value

Offers insights based on an expert reading of the present.

Citation

Moreno de la Santa, J.G.-S. (2018), "The travel industry in 2018 – setting the scene for the future", Worldwide Hospitality and Tourism Themes, Vol. 10 No. 6, pp. 712-716. https://doi.org/10.1108/WHATT-08-2018-0052