Citation
(2005), "Rohm and Haas in Europe partners with SpecialChem to bring 100 percent acrylic solutions to coatings formulators online www.specialchem4coatings.com", Anti-Corrosion Methods and Materials, Vol. 52 No. 2. https://doi.org/10.1108/acmm.2005.12852bab.030
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited
Rohm and Haas in Europe partners with SpecialChem to bring 100 percent acrylic solutions to coatings formulators online www.specialchem4coatings.com
Rohm and Haas in Europe partners with SpecialChem to bring 100 percent acrylic solutions to coatings formulators online www.specialchem4coatings.com
SpecialChem S.A. and Rohm and Haas Company in Europe announced today that they have entered into a partnership to offer 100 percent acrylic solutions to coatings formulators online, 24/7.They are jointly helping paint formulators to benefit from water-based solutions based on 100 percent acrylic technology, which is widely acknowledged as providing superior durability, film-flexibility, water-resistance, gloss-retention, surface-adhesion, as well as blocking properties and chemical resistance, when used across a variety of formulations, substrates and conditions. The environmental compatibility of water-based acrylic solutions is also an advantage versus competitive solvent-based systems.
“SpecialChem is proud to embark on this collaboration with Rohm and Haas in Europe”, explains Bernard Hasson, Founder and CEO of SpecialChem. “First of all working with such a well- known and expert company as Rohm and Haas really confirms the value of SpecialChem's services in the paints and coatings industry. Second, solvent- free products are one of the more significant advances in the coatings industry. And with Rohm and Haas in Europe on board, we will today be able to offer the best technical solutions and assistance to our community of over 20,000 members”.
Rohm and Haas in Europe and SpecialChem have developed a highly technical zone dedicated to acrylic emulsions at: specialchem4coatings.com/tc/acrylic/index.aspx
The platform covers a comprehensive range of technical features including technical reports, formulation guidelines, and customized technical support. This will help formulators to create high-performance water based coatings based on pure acrylic emulsions with a unique balance of properties: superior quality, versatility, ease of formulation, environmental compatibility and durability.
Pure acrylic emulsions are the ingredient of choice for long-term performance and protection in most architectural applications, especially the ones where performance and durability are essential.
“We are very excited to start this collaboration with SpecialChem and join its coatings and inks service platform” says Bruno Grange, European Market Development Manager. “Rohm and Haas is an industry leader in formulating water- based coatings, with a proud tradition of innovation and industry-firsts. Whether you're in Belgrade or Dubai, Warsaw or Cairo, this online platform enables the community of formulators to tap into our expertise 24-7. We are confident that with SpecialChem we will increase the use of pure acrylic emulsions in the coatings industry by inspiring formulators and helping them to solve their technical issues”.
Visit the online Acrylic Emulsions TechCenter: specialchem4coatings.com/tc/acrylic/index.aspx