Keywords
Citation
(2001), "Award winning Web site", Aircraft Engineering and Aerospace Technology, Vol. 73 No. 5. https://doi.org/10.1108/aeat.2001.12773eab.023
Publisher
:Emerald Group Publishing Limited
Copyright © 2001, MCB UP Limited
Award winning Web site
Award winning Web siteKeywords: Hartzell Propeller, Internet
Hartzell Propeller recently announced that its Web site, www.hartzellprop.com, was selected as one of the USA's Top 200 Web sites by BtoB magazine, the trade publication for business-to -business marketing. In addition to the overall ranking, the site was also recognized in the top ten in the category of industrial manufacturing.
The magazine considered more than 700 of the UK's top Web sites for the ranking and selected winners for 15 categories, ranging from agriculture and construction to healthcare and professional services. In each category, the top ten to 15 sites were selected, based on a variety of criteria, including ease of navigation, presentation, quality of information, interactive resources, e-commerce capabilities and any other extra features that make the site unique. Out of a possible 35 points, Hartzell Propeller scored a leading 29.
Hartzell engaged David K. Bumap Electronic Marketing of Dayton, Ohio, to assist with the design, development and management of the site. It received special notice for its "excellent customer support and catalog materials", showcasing the site's focus on reaching target markets and on building customer relationships.
"As a small company, we are extremely proud that our Web site was recognized in the same class as those of some of the country's largest and most élite companies," said Hartzell Propeller Senior Vice President Marketing, Applications and Customer Support, Mike Disbrow. "We continue to explore ways to improve our site to ensure that customers and aviation enthusiasts have access to timely information relating to our company, products and services."