Citation
(2003), "Make engineering "cool for kids", Aircraft Engineering and Aerospace Technology, Vol. 75 No. 2. https://doi.org/10.1108/aeat.2003.12775bab.012
Publisher
:Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
Make engineering "cool for kids"
Make engineering "cool for kids"
Product development software company PTC recently rolled out a nationwide campaign, Engineering – cool for kids, in conjunction with Steve Bennett, Founder and Chief Executive of Manchester based Starchaser Industries, to promote the pursuit of science and technology subjects among Britain's secondary school pupils.
PTC is one of the world's largest providers of engineering design software and Steve Bennett is the man who hopes to be the first private citizen to put a person into space.
The campaign kicked off at Theale Green School in Reading and over that week visited schools in Bristol, Birmingham, Manchester and Newcastle and reached more than 3,000 pupils of 11-18 year old.
At the centre of the campaign was Starchaser's 11 m long Nova rocket, which visited schools throughout Britain to coincide with World Space Week