Advertising Organisations and Publications: A Resource Guide

Citation

Jones, J.P. (2000), "Advertising Organisations and Publications: A Resource Guide", Corporate Communications: An International Journal, Vol. 5 No. 4, pp. 235-235. https://doi.org/10.1108/ccij.2000.5.4.235.2

Over two thirds of this book is a list of advertising organisations throughout the world but it belies the care that has gone into the information presented, although the list of advertising publications is less strong.

Of particular added value is the chapter on the founding fathers. Editor Philip Jones has selected ten figures from the hundred most well known advertising gurus to profile. All are American with the single exception of David Ogilvy who, Jones states, spent virtually his entire professional career in the USA. Jones points out that all ten are men because “women did not emerge” into positions of leadership in the advertising industry until “well into the second half of the twentieth century”. The founding fathers comprised three managers and seven creatives – a balance that Jones considers appropriate given the nature of the advertising profession which he argues is the product of human intellect and imagination. He further argues that the advertising business has been built by talented individuals and not by the discovery of mechanisms, systems and procedures.

This is the fifth and final volume of a series that completes what the publishers regard as an essential advertising library.