In search of the real thing (leadership at Coca-Cola)

Citation

Arkin, A. (2006), "In search of the real thing (leadership at Coca-Cola)", Development and Learning in Organizations, Vol. 20 No. 3. https://doi.org/10.1108/dlo.2006.08120caf.009

In search of the real thing (leadership at Coca-Cola)

In search of the real thing (leadership at Coca-Cola)

Arkin A.People Management (UK), 24 November 2005, Vol. 11 No. 23, Start page: 32, No. of pages: 3

Purpose – describes Coca-Cola Enterprise’s response to an employee survey, which highlighted that employees had little confidence in the company’s leadership. Design/methodology/approach – explains the company structure of Coca-Cola and its use of local franchises for manufacturing, bottling and distributing soft drinks – Coca-Cola Enterprises being the franchise that is partly owned by Coca Cola Company and operates in the USA, UK, Canada, France, Belgium and The Netherlands. Sets out the leadership development programme set up in the UK in response to the survey, which was delivered by Lane4, a UK consultancy that bases its interventions on sports psychology. Points to the success of the programme, citing the quick and effective way that the company was able to deal with the disastrous launch of the Desani bottled water product. Findings – Highlights a more recent staff survey, which indicates that employees now see Coca-Cola Enterprises as a good employer. Originality/value – outlines a successful leadership intervention.Style: ViewpointISSN: 1358-6297Reference: 35AB007

Keywords: Leadership, Management development, United Kingdom