Business tweets (business applications of microblogging using services such as Twitter)

Citation

Meall, L. (2011), "Business tweets (business applications of microblogging using services such as Twitter)", Development and Learning in Organizations, Vol. 25 No. 2. https://doi.org/10.1108/dlo.2011.08125bad.001

Business tweets (business applications of microblogging using services such as Twitter)

Article Type: Abstracts From: Development and Learning in Organizations, Volume 25, Issue 2

Meall L. Accountancy, Aug 2010, Vol. 146 No. 1404, Start page: 56, No. of pages: 2

Describes how commerce is beginning to find business applications of microblogging using services such as Twitter, a currently free service allowing users to send a text message (“tweet”) of up to 140 characters to a central site where it can then be delivered to and read by a group of users called “followers.” Pays particular attention to the potential applications of microblogging for accountants, but especially for marketing people who can apply the technique to sales promotion and the distribution of coupons, vouchers, and special offers. Illustrates these applications with reference to computer provider Dell, which has recorded revenues for the two years ending December 2009 of $US6.5m (£4.3m sterling) through its @DellOutlet Twitter account.Article type: ViewpointISSN: 0001-4664Reference: 39BB389

Keywords: Accountants, Electronic commerce, Instant messaging, Internet, Internet, Retail trade, Retailing, Weblogs