Long‐range corporate planning and the marketing men
RAY WILLSMER
(Marketing Manager, Tea Division J. Lyons & Company Ltd.)
36
Abstract
“…The greatest contribution the marketing man can make to the long‐range plans of his company is the use of real creative marketing…”
Citation
WILLSMER, R. (1967), "Long‐range corporate planning and the marketing men", Management Decision, Vol. 1 No. 3, pp. 12-15. https://doi.org/10.1108/eb000798
Publisher
:MCB UP Ltd
Copyright © 1967, MCB UP Limited