TECHNIQUES IN ACTION: CORPORATE PLANNING

Abstract

The principal objective of corporate planning is to try to direct corporate or national destiny in a logical and formalized manner. In this article A. M. Taylor, Managing Director of L. A. Mitchell (Holdings) Ltd., answers question on why the LAM Group is introducing this technique and what it has achieved so far

Citation

TAYLOR, A.M. (1967), "TECHNIQUES IN ACTION: CORPORATE PLANNING", Management Decision, Vol. 1 No. 3, pp. 40-44. https://doi.org/10.1108/eb000804