SIMONIZ—WAXING OR WANING IN THE PRODUCT MARKET?

Abstract

In an interview with R. J. C. Line, Managing Director of Simoniz (UK) Ltd., David Ashton discusses the problems which the company is facing since the major oil companies began to infiltrate the highly flexible car product market in which they move. How they have reacted, how they will react and with what success provides a fascinating study for those embroiled in just this type of market competition

Citation

(1969), "SIMONIZ—WAXING OR WANING IN THE PRODUCT MARKET?", Management Decision, Vol. 3 No. 3, pp. 36-38. https://doi.org/10.1108/eb000902