The Pricing of New Products

Abstract

Introduction A product may be called new for two reasons: either because it is a novelty in the fullest sense of the word, intended to cater for a hitherto latent demand, or merely because it is a new brand, which will have to compete with a number of other brands in an established market.

Citation

Gabor, A. and Granger, C. (1979), "The Pricing of New Products", Management Decision, Vol. 17 No. 8, pp. 576-589. https://doi.org/10.1108/eb001213