Social Responsibility and the Industrial Marketer

Abstract

Introduction There is a growing discussion of industry's social responsibilities. The causes of this are numerous, but in particular it results from discussions and reports in the media of the impact of actions taken by particular industries and individual firms on society or particular sections of it.

Citation

Blois, K.J. (1980), "Social Responsibility and the Industrial Marketer", Management Decision, Vol. 18 No. 5, pp. 246-253. https://doi.org/10.1108/eb001244