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Stimulation by simulation

Pam Sykes (Director of the Centre for Business Simulation, Bedford)

Education + Training

ISSN: 0040-0912

Article publication date: 1 July 1977

67

Abstract

There has been welcome comment in recent months from all shades of political opinion and from all levels in society, from the Prime Minister downwards, calling for more relevant education as a contribution towards regenerating British industry. However, one relevant technique in business education in Britain remains under‐utilised: business simulation exercises, or “business games”. As the essence of business is that of decision‐taking, and as the quality of decisions made is the single most important factor in economic performance (no amount of investment will create wealth if it is misdirected), surely this technique has a major contribution to play in education for business?

Citation

Sykes, P. (1977), "Stimulation by simulation", Education + Training, Vol. 19 No. 7, pp. 220-221. https://doi.org/10.1108/eb001963

Publisher

:

MCB UP Ltd

Copyright © 1977, MCB UP Limited

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