Building An Effective Competitive Intelligence System

Abstract

This article suggests that there is a need to establish an active competitive intelligence function as an integral part of a corporation's existing operations structure. The author goes on to outline how such an intelligence function can be organized utilizing existing resources. An example of the types of information to be collected, and how it can be used to predict a competitor's actions, is also presented.

Citation

Grabowski, D.P. (1986), "Building An Effective Competitive Intelligence System", Journal of Business & Industrial Marketing, Vol. 1 No. 1, pp. 19-23. https://doi.org/10.1108/eb006009