Enhancing Response Rates On Surveys Among Business Executives
Stanley M. Zdep
(Vice‐President of Audits 8c Surveys, Inc.)
126
Abstract
Extremely high response rates ranging from 75 to 86 percent were obtained in three surveys among executives. While great diligence was exercised in following up respondents, a very potent motivator for respondents appeared to be the initial letter from a prestigious source. The components of the letter and their generality to other surveys are discussed in detail.
Citation
Zdep, S.M. (1986), "Enhancing Response Rates On Surveys Among Business Executives", Journal of Business & Industrial Marketing, Vol. 1 No. 1, pp. 47-50. https://doi.org/10.1108/eb006012
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited