EXPLOITING YOUR COMPETITIVE EDGE
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1987
Abstract
Exploiting a company's competitive advantage is a subject all marketing managers wrestle with daily, both strategically and tactically. Hewlett‐Packard will be used as a case study here. It has a unique competitive advantage in the industry — a blend of expertise in both electronic measurement and computational technologies. More relevant here, HP is managing change and exploiting its competitive advantage in the process. Some of the things it has learned along the way are quite generic.
Citation
Alberding, D. (1987), "EXPLOITING YOUR COMPETITIVE EDGE", Journal of Business & Industrial Marketing, Vol. 2 No. 2, pp. 37-46. https://doi.org/10.1108/eb006025
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited