UNDERSTANDING THE DIFFERENCES AND SIMILARITIES BETWEEN SERVICES AND PRODUCTS TO EXPLOIT YOUR COMPETITIVE ADVANTAGE
Thomas J. Fitzgerald
(Staff vice president, Corporate Marketing, ARA Services, Incorporated.)
412
Abstract
Although marketing functions are basically the same for services and products, there is a significant difference in the organization and implementation for exploiting a competitive advantage in business‐to‐business services.
Citation
Fitzgerald, T.J. (1987), "UNDERSTANDING THE DIFFERENCES AND SIMILARITIES BETWEEN SERVICES AND PRODUCTS TO EXPLOIT YOUR COMPETITIVE ADVANTAGE", Journal of Business & Industrial Marketing, Vol. 2 No. 3, pp. 29-34. https://doi.org/10.1108/eb006033
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited